Nekudzikira kuri kuita mota dzemagetsi muEurope nekuUnited States, makambani mazhinji emotokari anowanzo kupa mota dzemagetsi dzakachipa kuti dzikurudzire kudiwa uye kukwikwidza pamusika. Tesla inoronga kugadzira mhando nyowani dzine mutengo uri pasi pemakumi maviri neshanu euros pafekitori yayo yeBerlin kuGermany. Reinhard Fischer, mutevedzeri wemutungamiri wepamusoro uye mukuru wezano kuVolkswagen Group of America, akati kambani iyi inoronga kutanga motokari yemagetsi ine mutengo uri pasi pe $ 35,000 muUnited States mumakore matatu kusvika mana anotevera.
01Target parity market
Mumusangano wemari ichangoburwa, Musk akakurudzira izvozvo Tesla ichavhura modhi nyowani muna 2025 iyo "pedyo nevanhu uye inoshanda." Iyo mota nyowani, inodaidzwa kuti Model 2, ichavakwa papuratifomu nyowani, uye kumhanya kwekugadzira kwemota nyowani kuchawedzerwa zvakare. Iko kufamba kunoratidza kutsunga kwaTesla kuwedzera chikamu chayo chemusika. MuEurope neUnited States, iyo 25,000 euro mutengo wepoindi yemagetsi inodiwa inokwanisa yakakura, kuitira kuti Tesla iwedzere kusimbisa nzvimbo yayo mumusika uye kuisa kumanikidza kune vamwe vakwikwidzi.
Volkswagen, kune chikamu chayo, inotarisira kuenda kuNorth America. Fischer akaudza musangano weindasitiri kuti Volkswagen Group inoronga kuvaka motokari dzemagetsi muUnited States kana Mexico dzinotengeswa nemari isingasviki zviuru makumi matatu nezvishanu zvemadhora. Dzimwe nzvimbo dzekugadzira dzinosanganisira chirimwa cheVolkswagen muChattanooga, Tennessee, nePuebla, Mexico, pamwe nenzvimbo itsva yakarongwa yegungano muSouth Carolina yeVW's Scout sub-brand. Vw iri kutogadzira ID.4 all-electric SUV pachirimwa chayo cheChattanooga, chinotangira pamadhora zviuru makumi matatu nezvipfumbamwe.
02Mutengo "inwinding" wakawedzera
Tesla, Volkswagen nemamwe makambani emotokari anoronga kuvhura mhando dzemagetsi dzinodhura kuitira kuti dzikurudzire kudiwa kwemusika.
Mutengo wepamusoro wemotokari dzemagetsi, pamwe nemitengo yakakwira, ndicho chinhu chikuru chinotadzisa vatengi muEurope neUnited States kutenga mota dzemagetsi. Sekureva kweJATO Dynamics, avhareji mutengo wemotokari yemagetsi muEurope muhafu yekutanga ya2023 yaive inodarika zviuru makumi matanhatu nezvishanu zveeuro, nepo kuChina yaingopfuura zviuru makumi matatu neshanu zvemaeuro.
Mumusika wemotokari dzemagetsi wekuUS, Chevrolet yeGM yakave yechipiri yakatengeswa zvakanyanya brand mushure meTesla muzvikamu zvitatu zvekutanga zvegore rino, uye kutengesa kwanga kuri kwese kubva kune inokwanisika Bolt EV neBolt EUV, kunyanya yaimbove mutengo wekutanga wemadhora zviuru makumi maviri nenomwe chete. . Kufarirwa kwemota iyi kunoratidzawo zvinodiwa nevatengi zvemhando dzemagetsi dzinodhura.
Izvi zvakarechikonzero chakakosha chekuderedza mutengo waTesla.Musk akambopindura pamutengo wakatemwa achitaura kuti kudiwa kukuru kunogumira nesimba rekushandisa, vanhu vazhinji vane chido asi havakwanisi, uye chete kuderedzwa kwemitengo kunogona kusangana nezvinodiwa.
Nekuda kwekutonga kwemusika kwaTesla, zano rayo rekudzikisa mutengo rakaunza kudzvanyirira kune mamwe makambani emotokari, uye makambani mazhinji emotokari anogona kungotevera kuitira kuchengetedza chikamu chemusika.
Asi izvozvo zvinoita sezvisina kukwana. Pasi pezvirevo zveIRA, mamodheru mashoma anokodzera kuwana yakazara yemagetsi mota yemutero kiredhiti, uye mhindu pazvikwereti zvemotokari iri kuwedzera. Izvi zvinoita kuti zviome kuti mota dzemagetsi dzisvike kune vatengi vemazuva ese.
03 Mhindu dzemakambani emotokari dzarohwa
Kune vatengi, kuderedzwa kwemutengo chinhu chakanaka, kubatsira kuderedza mutengo wepakati pakati pemotokari dzemagetsi nemotokari dzemafuta.
Munguva pfupi yapfuura, chikamu chechitatu chemari yemakambani akasiyana-siyana emotokari yakaratidza kuti purofiti yeGeneral Motors, Ford neMercedes-Benz yakadonha, uye hondo yemitengo yemotokari dzemagetsi yaive chimwe chezvikonzero zvakakosha, uye Volkswagen Group yakatiwo purofiti yayo. yaive shoma pane yaitarisirwa.
Zvinogona kuonekwa kuti makambani akawanda emotokari anogadzirisa kudiwa kwemusika panguva ino nekucheka mitengo uye kutanga maitiro anodhura uye asingadhuri, pamwe nekuderedza kukurumidza kwekudyara. Kana iri Toyota, iyo ichangobva kuzivisa imwe madhora mabhiriyoni masere ekudyara mufekitori yebhatiri muNorth Carolina, Toyota inogona kunge ichifunga nezvenguva refu kune rumwe rutivi uye kuwana rubatsiro rwakakura kubva kuIRA kune rimwe. Mushure mezvose, kuitira kukurudzira kugadzirwa kweAmerica, IRA inopa makambani emotokari uye vanogadzira mabhatiri nezvikwereti zvakakura zvemutero wekugadzira.
Nguva yekutumira: Zvita-12-2023